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The platform is rolling out a fresh option that enables them to cut down on the volume of AI-made media appearing in their feeds. This step comes as the service announced that it currently hosts more than 1 bn content made with AI.

Testing and Rollout

The new functionality is in a pilot phase over the coming weeks before a widespread launch. This shift comes amid a increase in content created by AI, spurred by emerging AI video creators.

AI Proliferation Online

It has been noted that nearly a tenth of the quickest rising content creators on a popular video site primarily display clips produced artificially. A significant portion of this content is classified as “AI slop”, a phrase for poor-quality, mass-produced content that is often absurd or bizarre.

Our research shows that numerous viewers appreciate content made with AI tools, from computer-generated images to informative clips, and we want to give people the ability to increase or decrease of that, depending on their own likes,” commented a platform representative.

AI on the Platform

TikTok announced that there are now over a billion videos on its app labeled as made with AI. Collectively, more than 100 million pieces of content are submitted to the service every day, making AI-generated material a minor part of its overall inventory.

How to Adjust Settings

Members will be in a position to limit or boost the volume of AI content they view by accessing the “manage topic” option in the app and selecting AI-made media. Other topics that are already be adjusted under the filter include news, style, beauty, and choreography.

AI Disclosure Rules

The platform’s rules oblige users to identify convincing AI-made content, and it bans harmful deepfakes of public figures or critical incidents. Any authentic-looking artificial content that is unmarked can be taken down under its terms of service.

In addition, the platform will from now on apply an “AI-made” tag to content produced via its built-in AI features, or identified by an cross-platform project for identifying AI-generated material. This action is aimed to help prevent users from trying to circumvent the tagging system.

Educational Initiatives

TikTok is also introducing a $2m AI literacy fund for professionals and groups to produce learning resources about ethical AI use. This program will benefit non-profit groups focused on educating computer science.

Moderation Strategy

The video-sharing app has supported its content review process, during discussion over plans to make redundant numerous content moderators in Britain. TikTok is set to eliminate 439 jobs in its content moderation team in London, with labor groups and internet security professionals raising concerns that people are being substituted by machine-led review.

A company official clarified that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by filtering out the most graphic content before it has to be seen by staff. TikTok stated a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to intervention by its AI tools.

We believe it is crucial to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as part of that process, but we also think it’s very important to minimize viewing of harmful content as rapidly, which is where a extensive automated help is really helping us work at speed.”